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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Staying Power: How Authentic Storytelling can Transform Your Marketing from One-Hit Wonder to Lasting-Legend

Ashley Zeckman  (Senior Director, Inprela Communications)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

From the Beatles to Bowie, Madonna to Gaga, music artists throughout history have achieved an almost cult-like phenomenon that lasts far beyond their final hit. But, what's the difference between these well-known musicians and one-hit wonders like Chumbawamba, A-ha and LFO?

The secret is staying power by means of authentic storytelling. And the same theory applies to successful content strategy, development and promotion which is phenomena all of its own. Your marketing team can't survive for years (or even months) off of one successful campaign. Especially in a time when authenticity reigns supreme, successful brands invest in the long-term. Success requires staying true to your purpose and scaling your efforts to produce hit after hit. This is what keeps your audience happy and coming back for more.


  • How to change the way you approach content for more authentic storytelling
  • Best practices for more effectively connecting with your audience to build trust
  • Tips for extending the life of your content with record-breaking promotion (and how to measure success)