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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories

Michelle Park Lazette  (Senior Writer, Federal Reserve Bank of Cleveland)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Journalists did it before most of us ever conceived of content marketing: They faithfully put audiences first, they uncovered and told the freshest of stories, they asked the right (and the hard) questions, and in doing it all, they made a difference. We can, too.


Everyone can adopt the tricks of the journalism trade. Not everyone might appreciate why they should. Do it because

  • The truth matters more than what you're selling,
  • People want fresh takes and original stories,
  • Stories are memorable and humanize anyone and anything, and
  • Stories make a difference in people's lives.