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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories

Michelle Park Lazette  (Senior Writer, Federal Reserve Bank of Cleveland)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Journalists did it before most of us ever conceived of content marketing: They faithfully put audiences first, they uncovered and told the freshest of stories, they asked the right (and the hard) questions, and in doing it all, they made a difference. We can, too.


Everyone can adopt the tricks of the journalism trade. Not everyone might appreciate why they should. Do it because

  • The truth matters more than what you're selling,
  • People want fresh takes and original stories,
  • Stories are memorable and humanize anyone and anything, and
  • Stories make a difference in people's lives.