Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
Michelle Park Lazette (Senior Writer, Federal Reserve Bank of Cleveland)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Journalists did it before most of us ever conceived of content marketing: They faithfully put audiences first, they uncovered and told the freshest of stories, they asked the right (and the hard) questions, and in doing it all, they made a difference. We can, too.
Everyone can adopt the tricks of the journalism trade. Not everyone might appreciate why they should. Do it because
