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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories

Michelle Park Lazette  (Senior Writer, Federal Reserve Bank of Cleveland)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Journalists did it before most of us ever conceived of content marketing: They faithfully put audiences first, they uncovered and told the freshest of stories, they asked the right (and the hard) questions, and in doing it all, they made a difference. We can, too.


Everyone can adopt the tricks of the journalism trade. Not everyone might appreciate why they should. Do it because

  • The truth matters more than what you're selling,
  • People want fresh takes and original stories,
  • Stories are memorable and humanize anyone and anything, and
  • Stories make a difference in people's lives.