Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Michelle Park Lazette (Senior Writer, Federal Reserve Bank of Cleveland)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Journalists did it before most of us ever conceived of content marketing: They faithfully put audiences first, they uncovered and told the freshest of stories, they asked the right (and the hard) questions, and in doing it all, they made a difference. We can, too.
Everyone can adopt the tricks of the journalism trade. Not everyone might appreciate why they should. Do it because
