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Ayat Shukairy (Co-Founder - Managing partner , Invesp)
Date: Wednesday, September 14
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Conventional attempts to improve conversion rates use the logical (albeit, somewhat flawed) process. Spend months doing a ton of research, creating hypotheses, and testing these hypotheses. These programs move slow and most of the experiments end up losing. We painfully discovered this: Missteps made during the first three months of trying to improve conversions can kill your success. The problem is, businesses want to achieve two goals: they want to understand their customers and they want to make money at the same time.
In this presentation, we share a different approach to flip the process.
How do you identify the quick wins and fix all the low hanging fruits
Workflow setup (technology and process) to maximiz efficiency
The resources and timelines to hit the ground running