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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Ayat Shukairy (Co-Founder - Managing partner , Invesp)
Location: Room 5
Date: Wednesday, September 14
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Conventional attempts to improve conversion rates use the logical (albeit, somewhat flawed) process. Spend months doing a ton of research, creating hypotheses, and testing these hypotheses. These programs move slow and most of the experiments end up losing. We painfully discovered this: Missteps made during the first three months of trying to improve conversions can kill your success. The problem is, businesses want to achieve two goals: they want to understand their customers and they want to make money at the same time.
