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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Start With The Low Hanging Fruits: What The Greatest Conversions Programs Do Differently

Ayat Shukairy  (Co-Founder - Managing partner , Invesp)

Location: Room 5

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Conventional attempts to improve conversion rates use the logical (albeit, somewhat flawed) process. Spend months doing a ton of research, creating hypotheses, and testing these hypotheses. These programs move slow and most of the experiments end up losing. We painfully discovered this: Missteps made during the first three months of trying to improve conversions can kill your success. The problem is, businesses want to achieve two goals: they want to understand their customers and they want to make money at the same time.


  • How do you identify the quick wins and fix all the low hanging fruits
  • Workflow setup (technology and process) to maximize efficiency
  • The resources and timelines to hit the ground running