Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Start Here: How to Make Things that Make a Difference by Changing How You Begin

Jay Acunzo  (Speaker, Serial Side Project Creator and, Author of Break the Wheel)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketing is no longer about grabbing attention. It's all about holding it. Today's best teams embrace: Great marketing isn't about who arrives. It's about who stays.

When that's the job of a marketer, the only "tactic" that works is to create better, more resonant experiences. This type of work has nothing to do with tools or budget. With apologies to CapitalOne, it doesn't matter what's in your wallet. What's between your ears matters far more.

In this inspiring yet practical talk, author and marketing showrunner Jay Acunzo takes you inside the hidden techniques causing some of the world's best content to feel so darn gripping, unpacking the powerful psychological frameworks and tiny choices that visionary creators use -- and you can use, too. You'll journey through science and story to uncover the root problem with so much mundane marketing, before learning how to turn passive audience into passionate superfans by changing how you START your process.

We all want to earn trust and love, but our current approach actually hurts our cause. We're beginning our work in the entirely wrong place. It's time to learn how to more consistently make things that make a difference -- for our careers, our companies, and our communities.

Ready to get started?