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So Much More: Personalizing Protection to Redefine a Category

Tiffany Grinstead  (Vice President, Nationwide)

Location: Room 6B

Date: Tuesday, September 16

Time: 10:25 am - 11:00 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Vault Recording: TBD

Audience Level: Intermediate

Bynder

Over the past eighteen months Nationwide's personal lines business has been on a journey to redefine protection for American drivers, renters and homeowners--focusing on helping them prevent the bad days and protect the good in an industry that generally only focuses on repairing and replacing. This case study will focus on how personalization, integration with sponsorships and brand advertising and a meaningful content strategy positioned Nationwide to deliver this shift and how you can take lessons learned forward as part of your content strategy.

Takeaway

  • Personalization techniques applicable to any industry
  • Full funnel integration examples and learnings
  • Content strategy metrics and next steps