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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Slack & Facebook Groups: The Power of the Micro Community

Alaina Shearer (Founder, TogetherDigital)

Location: Room 3

Date: Friday, September 6

Time: 9:00am - 9:45am

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Facebook just redesigned its user experience to focus more on its Group platform while Slack is about to go public and now valued at $1 billion. What are the differences between the two from a content marketing perspective? Find out how Alaina Shearer grew her members-only community from 0 to 2,000 with Facebook Groups and Slack - her members and prospective members are exchanging 50K+ messages per month and she'll show you how and why. Alaina will also dive into the ins, the outs, the insights, and the data measurement and of course, micro-community management.