Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Site Search 101: The Most Effective Content Marketing Tool (You Probably Forgot)

William Tseng  (Director, Sales Engineering, Lucidworks)

Location: Room 23

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Lucidworks

Discover the smart marketer’s secret weapon

Your website is packed with compelling content from product descriptions to location pages to blog posts. But too often marketing teams emphasize SEO and overlook the importance of search capabilities within their website.
Join this session to learn how site search connects site visitors to what they most want to know, revealing intent and turning shoppers into buyers and customers into advocates.

Takeaway

1. How stellar site search drives conversions and other KPIs
2. How data insights can help create better website experiences
3. Continued best practices for improving content findability and relevance
4. Tools to empower business teams to deliver the right content at the right time



FOLLOW CONTENT MARKETING WORLD ON SOCIAL