Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Simplify or Perish: Radical Prioritization as a Strategy to Maximize Content Value and Drive ROI

Matt Krebsbach  (SVP, Thought Leadership and Brand Awareness, Acquia)

Location: Innovation Stage (Expo Hall)

Date: Tuesday, October 22

Time: 11:10 am - 11:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Advanced

Acquia

Companies today are falling short on their digital experiences. Despite billions of dollars in technology investment intended to make customers’ experiences better, research shows that CX quality across regions and industries has steadily declined the past three years. What’s sabotaging them?


Amidst increasing pressure for customer, revenue, and profitability growth, marketing teams report that they’ve been tasked with achieving business outcomes beyond their traditional charter. In turn, their MarTech stacks have expanded, creating a slew of technology, people, and process challenges that have hindered their ability to deliver relevant, productive digital experiences and maximize marketing ROI.


It’s been said that “the essence of strategy is choosing what not to do.” This session will dive into soon-to-be published research that examines how MarTech breadth and complexity is confusing marketing strategies and making it difficult to execute campaigns, plus offer tips on how to optimize your content supply chain to mitigate the fragmentation of your budget and resources.

Takeaway

  • Insights into current trends and challenges impacting the alignment and efficacy of marketing strategies against business goals
  • The key elements of an optimized content supply chain that can be a force multiplier for your business
  • How to assess your own digital experience maturity and ensure your MarTech strategy is moving in the right direction