Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)

Jonathan Crossfield  (Content Writer & Storyteller, Freelance)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing can be dramatically undermined by poor or non-existent sourcing and fact-checking. This session covers why the lack of decent fact-checking is becoming a massive problem online and how content marketers can avoid making the same mistakes so that their own content maintains its authority.


  • How to ensure the information you provide is current and relevant and why it really matters! (This is harder than many marketers think.)
  • Are your stats or facts out of date? Are your quotes attributed to the right people? What constitutes a genuine source and why you should avoid a fact or stat if you can't trace its provenance.
  • How facts and stats can become distorted or misattributed through things like the Wikipedia feedback loop, social media inaccuracy and – let's be honest – laziness or deliberate chicanery; plus, how to avoid these traps.
  • Some tools and tricks for fact checking for both writers and editors.