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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)

Jonathan Crossfield  (Content Writer & Storyteller, Freelance)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing can be dramatically undermined by poor or non-existent sourcing and fact-checking. This session covers why the lack of decent fact-checking is becoming a massive problem online and how content marketers can avoid making the same mistakes so that their own content maintains its authority.


  • How to ensure the information you provide is current and relevant and why it really matters! (This is harder than many marketers think.)
  • Are your stats or facts out of date? Are your quotes attributed to the right people? What constitutes a genuine source and why you should avoid a fact or stat if you can't trace its provenance.
  • How facts and stats can become distorted or misattributed through things like the Wikipedia feedback loop, social media inaccuracy and – let's be honest – laziness or deliberate chicanery; plus, how to avoid these traps.
  • Some tools and tricks for fact checking for both writers and editors.