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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Zontee Hou (Director of Strategy, Convince & Convert)
Location: Room 24
Date: Wednesday, September 14
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Customers' patience is short, and their expectations are sky high. That's why marketing campaigns that showcase real customer experiences are more valuable than ever before. From unboxing videos to office walk-throughs to pro-user demonstrations, content that shows customers exactly what they're going to get builds trust, while also helping you to identify qualified leads. Convince & Convert head of strategy, Zontee Hou, will teach you how to get the most out of CX content in this example-filled session.
What kinds of customer experiences your audience wants to see
How to use influencers and brand fans to generate and capture CX content
How to use CX content to improve your sales funnel
