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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Show, Don't Tell: Putting CX at the Center of Marketing

Zontee Hou  (Director of Strategy, Convince & Convert)

Location: Room 24

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Customers' patience is short, and their expectations are sky high. That's why marketing campaigns that showcase real customer experiences are more valuable than ever before. From unboxing videos to office walk-throughs to pro-user demonstrations, content that shows customers exactly what they're going to get builds trust, while also helping you to identify qualified leads. Convince & Convert head of strategy, Zontee Hou, will teach you how to get the most out of CX content in this example-filled session.


What kinds of customer experiences your audience wants to see
How to use influencers and brand fans to generate and capture CX content
How to use CX content to improve your sales funnel