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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Show, Don't Tell: Putting CX at the Center of Marketing

Zontee Hou  (Director of Strategy, Convince & Convert)

Location: Room 24

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Customers' patience is short, and their expectations are sky high. That's why marketing campaigns that showcase real customer experiences are more valuable than ever before. From unboxing videos to office walk-throughs to pro-user demonstrations, content that shows customers exactly what they're going to get builds trust, while also helping you to identify qualified leads. Convince & Convert head of strategy, Zontee Hou, will teach you how to get the most out of CX content in this example-filled session.


What kinds of customer experiences your audience wants to see
How to use influencers and brand fans to generate and capture CX content
How to use CX content to improve your sales funnel