Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Should You Fire Your Chief Marketing Officer?

Arnie Kuenn (Founder and CEO, Vertical Measures)

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

According to a Forrester Research study, 37% of CEOs will put their chief marketing officer first in the firing line if revenue goals are not met. If the CMO or the lead marketing executive is not able to master the skill set they need to understand and use new technology and new marketing channels, and to analyze massive amounts of data, they will not be helping their cause.

Takeaway

- The changing role of the CMO (or lead marketing executive).
- The emerging skill set every marketing executive should possess.
- Why ROI should drive the CMO's actions and decisions.
- Where the marketing executive should focus time and resources
- Whether your CMO is allocating budget to the right channels?
- Whether your marketing executive is setting the organization up for future success by focusing on an 'owned' audience?
- Whether the CEO is really the one to blame?