Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Should You Fire Your Chief Marketing Officer?

Arnie Kuenn (Founder and CEO, Vertical Measures)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

According to a Forrester Research study, 37% of CEOs will put their chief marketing officer (CMO) first in the firing line if revenue goals are not met. If the CMO or the lead marketing executive is not able to master the skill set they need to understand and use new technology, new marketing channels, and to analyze massive amounts of data, they will not be helping their cause.

Takeaway

- The changing role of the CMO (or lead marketing executive)
- The emerging skill set every marketing executive should possess
- Why ROI should drive the CMO's actions and decisions
- Where the marketing executive should focus time and resources
- Is your CMO allocating budget to the right channels?
- Is your marketing executive setting the organization up for future success by focusing on an 'owned' audience?
- Is the CEO really the one to blame?