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Arnie Kuenn (Founder and CEO, Vertical Measures)
Location: Atrium Ballroom B
Date: Wednesday, September 4
Time: 10:15am - 11:00am
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
This is my last CMWorld presentation, as I will be retiring from the industry at the end of 2019. Join me as I provide insights from my 20 years of Internet marketing experience, including 13 years running a digital marketing agency. Today, digital marketing is more challenging than ever. And, according to a Forrester Research study, 37% of CEOs will put their chief marketing officer (CMO) first in the firing line if revenue goals are not met.
This is happening right when I think digital marketing is going to boom like never before. If the CMO or the lead marketing executive is not able to learn from past mistakes, master the skill set they need to understand new technology and new marketing channels, and analyze massive amounts of data, they will not be helping their cause.
- Why I think digital marketing is going through its next growth phase
- The changing role of the CMO (or lead marketing executive)
- The emerging skill set every marketing executive should possess
- Why ROI should drive the CMO's actions and decisions
- Where the marketing executive should focus time and resources
- Is your marketing executive setting the organization up for future success by focusing on an 'owned' audience?
- Is the CEO really the one to blame?