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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency

Arnie Kuenn (Founder and CEO, Vertical Measures)

Location: Atrium Ballroom B

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

This is my last CMWorld presentation, as I will be retiring from the industry at the end of 2019. Join me as I provide insights from my 20 years of Internet marketing experience, including 13 years running a digital marketing agency. Today, digital marketing is more challenging than ever. And, according to a Forrester Research study, 37% of CEOs will put their chief marketing officer (CMO) first in the firing line if revenue goals are not met.

This is happening right when I think digital marketing is going to boom like never before. If the CMO or the lead marketing executive is not able to learn from past mistakes, master the skill set they need to understand new technology and new marketing channels, and analyze massive amounts of data, they will not be helping their cause.

Takeaway

- Why I think digital marketing is going through its next growth phase
- The changing role of the CMO (or lead marketing executive)
- The emerging skill set every marketing executive should possess
- Why ROI should drive the CMO's actions and decisions
- Where the marketing executive should focus time and resources
- Is your marketing executive setting the organization up for future success by focusing on an 'owned' audience?
- Is the CEO really the one to blame?