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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

SHHHH! What Libraries Can Teach You About Changing Public Perception Through Storytelling

Angela Hursh  (Senior Engagement Consultant, NoveList)

Date: Friday, October 1

Time: 9:20am - 9:50am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

We all know the old myths about libraries: They're obsolete in the internet age, they're run by old ladies in glasses who LOVE to tell you to be quiet, they only have books and activities for kids. That old-fashioned public perception has been more than a struggle for libraries: it puts their very existence at stake. Libraries are taking control of the narrative and use storytelling and content marketing to advocate for their community, make the case for funding, and prove their relevance in the digital age. In this session, you'll be inspired by the stories libraries are telling using various tactics, like email, video, and social media--all without any advertising budget. If they can do it, you can do it! BONUS: Attendees have the chance to win a free book!

Takeaway

• How a storytelling framework grounded in strategy can transform public perception of your business.
• How to gather stories from your customers that you can use as content marketing.
• How to use stories to grow trust and reinforce credibility in your company.



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