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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Seven Psychological Triggers Every Marketer Should Master

Daniel Codella (Senior Manager, Content Strategy, Wrike)

Location: Room 22

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Understanding the way people think and feel is critical to building marketing messages that resonate. Knowing which emotional and cognitive strings you can pull can help you craft campaigns that move people to engage and take action. In this talk, we’ll go over seven of the most powerful psychological triggers, analyze why they are effective, and share examples of how you can use them to improve your campaigns and messaging.


After this session you’ll be able to:

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences

  • Identify specific ways to improve your messaging to be more effective and impactful

  • Quickly build trust with existing and potential customers