Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

SEO for Revenue: Grow Your Business, Not Just Your Content Rankings

Dale Bertrand  (President, Fire&Spark)

Location: Room 31AB

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Advanced

Lets be honest. Improvements in search rankings and organic traffic don't always translate into sales. Yet, you spend the majority of your content resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You'd generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran Dale Bertrand as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.


  • Tactics and benchmarks for SEO content that converts in 2024
  • Page layouts and content formats that convert organic traffic
  • Crafting keyword strategy and calls-to-action for conversion