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Mariah Obiedzinski (AVP of Content Services, Stamats)
Laura Hand (CEO & Founder, Laura Loo Experience Design)
Sherry Bonelli (Owner/Digital Marketer, Early Bird Digital Marketing)
Date: Tuesday, September 13
Time: 1:00 pm - 3:00 pm
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Semantic search - the dynamic balance between intent and SEO - is the current and evolving future of search. How do you master this functional necessity while making a real connection with your audience?
Join our expert panel to learn the subtle art of weaving intent, SEO, and storytelling into your content, from ideation through distribution and beyond.
• Laura Hand: CEO & Founder of Laura Loo Experience Design, helping cannabis brands execute their digital visions.
• Sherry Bonelli: Owner, Early Bird Digital Marketing, SEO expert, & GMB Gold Product Expert.
• Mariah Obiedzinski: AVP of Content Services at Stamats, a professional services agency for healthcare, higher ed, and B2B clients.
Tips to refine general story topics to match user intent.
Pairing voice-search and traditional SEO with your goals and the user's goals.
Using SEO and semantic search/persona data to map the user experience.
Using content blocks, widgets, and modules to guide the user through your story and conversion points in a journey that matches their intent.
Social, email, ad, etc. distribution best practices to capture mindshare in conversion micro-moments.