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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Semantic Search: The Pillar of Modern Storytelling

Mariah Obiedzinski  (AVP of Content Services, Stamats)

Laura Hand  (CEO & Founder, Laura Loo Experience Design)

Sherry Bonelli  (Owner/Digital Marketer, Early Bird Digital Marketing)

Location: Room 23

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Semantic search - the dynamic balance between intent and SEO - is the current and evolving future of search. How do you master this functional necessity while making a real connection with your audience?

Join our expert panel to learn the subtle art of weaving intent, SEO, and storytelling into your content, from ideation through distribution and beyond.
• Laura Hand: CEO & Founder of Laura Loo Experience Design, helping cannabis brands execute their digital visions.
• Sherry Bonelli: Owner, Early Bird Digital Marketing, SEO expert, & GMB Gold Product Expert.
• Mariah Obiedzinski: AVP of Content Services at Stamats, a professional services agency for healthcare, higher ed, and B2B clients.

Takeaway

Tips to refine general story topics to match user intent.
Pairing voice-search and traditional SEO with your goals and the user's goals.
Using SEO and semantic search/persona data to map the user experience.
Using content blocks, widgets, and modules to guide the user through your story and conversion points in a journey that matches their intent.
Social, email, ad, etc. distribution best practices to capture mindshare in conversion micro-moments.



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