NOW AVAILABLE
ON DEMAND
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Mariah Obiedzinski (AVP of Content Services, Stamats)
Laura Hand (CEO & Founder, Laura Loo Experience Design)
Sherry Bonelli (Owner/Digital Marketer, Early Bird Digital Marketing)
Location: Room 23
Date: Tuesday, September 13
Time: 1:00 pm - 3:00 pm
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Semantic search - the dynamic balance between intent and SEO - is the current and evolving future of search. How do you master this functional necessity while making a real connection with your audience?
Join our expert panel to learn the subtle art of weaving intent, SEO, and storytelling into your content, from ideation through distribution and beyond.
• Laura Hand: CEO & Founder of Laura Loo Experience Design, helping cannabis brands execute their digital visions.
• Sherry Bonelli: Owner, Early Bird Digital Marketing, SEO expert, & GMB Gold Product Expert.
• Mariah Obiedzinski: AVP of Content Services at Stamats, a professional services agency for healthcare, higher ed, and B2B clients.
Tips to refine general story topics to match user intent.
Pairing voice-search and traditional SEO with your goals and the user's goals.
Using SEO and semantic search/persona data to map the user experience.
Using content blocks, widgets, and modules to guide the user through your story and conversion points in a journey that matches their intent.
Social, email, ad, etc. distribution best practices to capture mindshare in conversion micro-moments.
