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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Julie Hochheiser Ilkovich (Managing Partner, Masthead Media)
Nekasha Pratt (VP of Marketing, HarperCollins Publishers)
Michelle Wong (CMO, Sprinkles)
Jessica Jensen (Chief Marketing Officer, Indeed)
Annie Granatstein (VP, Content Marketing, Marriott)
Date: Thursday, September 30
Time: 2:45pm - 3:15pm
Pass Type: Virtual Pass - Get your pass now!
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
You and your team understand the power of content marketing for capturing audience attention and driving conversionâ€”but is your CMO really on board? Before you propose launching or growing your content programming in 2022, check in with this panel of top women marketing executives. Theyâ€™ll reveal how they evaluate the ROI of content at brandsâ€”including both data-driven and â€śsoftâ€ť metricsâ€”and how content stacks up against other marketing efforts.