Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Scaling SEO Campaigns in 2022: A Behind the Scenes Look at How Great Brands Achieve Massive Organic Traffic

Dale Bertrand  (Content and SEO Strategist, Fire&Spark)

Location: Room 1

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Has your organic traffic plateaued? Typically, marketers implementing SEO "best practices" struggle to maintain strong organic traffic growth. Discover what search marketing leaders at top brands, including Kraft, HP and IBM, have learned about generating massive organic traffic. During interviews they all told the same story—building on previous SEO success is often much harder than achieving your first organic clicks. Scaling organic traffic requires a different set of SEO strategies and allocation of resources that go well beyond best practices. Join 20-year SEO expert Dale Bertrand for a step-by-step framework for scaling organic traffic, based on a dozen face-to-face interviews with experienced SEO practitioners who have generated organic traffic at the global scale.


How leading brands invest marketing resources in SEO
SEO scaling strategies proven to work
How brands with modest resources can leverage SEO scaling strategies