Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Scaling Content Creation: Operationalizing Your Content Supply Chain

Andi Robinson  (Content Strategist, Hijinx Marketing)

Location: Room 29AB

Date: Tuesday, October 22

Time: 11:30 am - 12:10 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Orchestration

Vault Recording: TBD

Audience Level: Intermediate

As a content marketer, you're tasked with driving content excellence at scale. In this session, we will dive into the art of operationalizing your content supply chain, from ideation to distribution. You'll learn how to build a robust, efficient, and scalable content operation that unlocks your team's full potential and delivers consistent, high-quality content to your audience


  • Understand the key components of a well-designed content supply chain and how to optimize each stage for maximum efficiency.
  • Discover strategies for aligning your content production processes with your business objectives and target audience needs.
  • Learn how to leverage technology, automation, and cross-functional collaboration to streamline content workflows.
  • Explore best practices for content governance, quality assurance, and continuous improvement within your content supply chain.