September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!
Say What They Can't Unhear: How To Inspire Change That Lasts
Tamsen Webster (Bestselling Author, Keynote Speaker, Founder, The Message Design Institute)
Location: Room 6A
Date: Tuesday, September 16
Time: 10:25 am - 11:00 am
Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Vault Recording: TBD
Audience Level: Beginner
In a world of constant change, how can leaders inspire transformations that truly endure? Tamsen Webster, acclaimed speaker and author of "Say What They Can't Unhear: The 9 Principles of Lasting Change," presents a groundbreaking approach to creating lasting shifts in organizations, markets, and individual lives.
Drawing from over 30 years of experience in message design and change communications, Webster challenges conventional wisdom about change management. She reveals why traditional methods often fall short and introduces a powerful new framework for inspiring change that stands the test of time.
Whether you're navigating a corporate pivot, launching a disruptive product, or seeking personal growth, this keynote will equip you with the tools to not just initiate change, but to make it last. Learn how to turn a momentary "yes" into an enduring commitment with ideas that resonate so strongly, they become impossible to "unhear."
Takeaway
- Understand why change is a reaction, not just an action, and how to align your approach accordingly
- Learn to craft a case for change that resonates with your audience's existing beliefs and identity
- Discover strategies to overcome resistance without relying on pain or pressure
- Master the art of turning short-term agreement into long-term commitment