Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Same Team! How to build consensus before your next content campaign by partnering with your haters and solving problems beyond your own goals (and wildest dreams)

Krystle Kopacz  (CEO, Revmade)

Location: Room 145B

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Intermediate

Weve all been there: You're pitching a new content concept when … oh no… here come the naysayers ready to rip it apart for sport. Research shows infighting and bureaucracy are rampant, and decision-making is taking longer than ever, exacerbating the difficult process of getting buy-in to your project. But don't fear: There's a specific strategy you can employ immediately to ease the burden of shepherding your project through the corporate gauntlet. In this session, we'll talk about how to anticipate and prepare for objections, identify and convince those most influential to your project, and lay the groundwork for turning haters into believers.


  • Learn how to leverage and present data to overcome objections early
  • Learn key misunderstandings and misconceptions when it comes to content marketing and how to re-educate your team
  • Understand critical components to include in your strategy presentations for faster buy-in
  • Get tactical advice on how to get critics on board, and even rowing in the same direction