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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Sales Enablement in an AI-First World

Peter Stadlinger  (Head of Product, Freshworks CRM)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

While many brands are still on their journey to becoming digital-first, the next wave of innovation has already begun and requires brands to understand what the world will look in an Ai-first environment. In this session, we will talk about what the key characteristics of an AI-first company are and what this means for sales enablement.


  • Learn about the critical role of a Customer Data Platform (CDP)
  • Understand the key data sources for a CDP
  • Hear about the latest best practices for using AI/ML for providing sales enablement at scale