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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Sales Enablement in an AI-First World

Peter Stadlinger  (Director of Product for Einstein, Salesforce)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

While many brands are still on their journey to becoming digital-first, the next wave of innovation has already begun and requires brands to understand what the world will look in an Ai-first environment. In this session, we will talk about what the key characteristics of an AI-first company are and what this means for sales enablement.

Takeaway

  • Learn about the critical role of a Customer Data Platform (CDP)
  • Understand the key data sources for a CDP
  • Hear about the latest best practices for using AI/ML for providing sales enablement at scale



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