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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Running the Content Marketing Marathon: Lessons from a Decade-Long Journey

Amanda Todorovich  (Executive Director, Content Marketing, Cleveland Clinic)

Location: CMWorld Keynote Stage

Date: Wednesday, September 14

Time: 4:15 pm - 4:45 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Proving the value of content marketing to the C-suite can be one of our toughest challenges, and it takes time that often is not granted. How can we build trust in our discipline and get the resources needed to be successful? What metrics help tell our story? Hear tips, tricks and lessons learned from one of the most success content marketers in the business. Amanda Todorovich has led Cleveland Clinic's content marketing efforts for a decade - taking it from a small blog and simple social media management to a sophisticated, 80-person, revenue-driving powerhouse. She will take you on her marathon journey that resulted in the largest investment ever made in marketing in their organization's history!

Takeaway

- How to consistently share results with the C-suite
- How to position content marketing for investment
- Possibilities for content monetization
- Leading a content marketing vision for the long-haul



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