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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie

Ahava Leibtag  (President, Aha Media Group)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content creators are sitting on mountains of content, but it just doesn't feel "fresh". Learn from Tay-tay about how to take existing content and rework it for success. In this session, you'll learn to choose content that needs updating, use callbacks and phrasing that helps your audience connect, and write like a Grammy-winning queen. We'll examine email newsletters, website content and blogging to reinforce the points. No singing required.


At the end of this session you will be able to:
• How to use linked phrasing and callbacks
• How to add to current content to refresh it
• How to write about the same topic over and over