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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie

Ahava Leibtag  (President, Aha Media Group)

Location: Room 6

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content creators are sitting on mountains of content, but it just doesn't feel "fresh". Learn from Tay-tay about how to take existing content and rework it for success. In this session, you'll learn to choose content that needs updating, use callbacks and phrasing that helps your audience connect, and write like a Grammy-winning queen. We'll examine email newsletters, website content and blogging to reinforce the points. No singing required.


At the end of this session you will be able to:
• How to use linked phrasing and callbacks
• How to add to current content to refresh it
• How to write about the same topic over and over