Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Revolutionize Your Content Program with AI Powered Insights and Cross Channel Amplification

Sean Stahlman  (SVP, SEO, Razorfish)

Sara Newkirk  (CVP, Director Digital Acquisition Marketing, New York Life)

Location: Room 29AB

Date: Wednesday, October 23

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

The rapid rollout of AI tools is changing the pace and process of content production. Brands are searching for ways to leverage AI to save resources, connect channels, and increase organic visibility. At the same time, search engines are aggressively updating algorithms and the search results landscape to reward content that provides the best experience for users.

Join Sean Stahlman (Razorfish) and Sara Newkirk (New York Life) for a joint presentation on how to build an AI-informed content program that leverages cross-channel promotion to drive business goals.

Takeaway

  • How to leverage brand safe AI tools to research, create, and review content with increased efficiency and speed to market.
  • Avoid AI pitfalls that can put your harm your brand and organic performance.
  • Increase conversions through cross channel integration leveraging AI informed content.