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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Rethinking the Customer Journey

John Jantsch  (Founder, Duct Tape Marketing)

Location: Grand Ballroom B

Date: Wednesday, September 29

Time: 11:50 am - 12:20 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Track Sponsor

No matter how much marketing has changed the thing that has changed the most is how people buy.

It’s gotten harder and harder to create demand for our products and services because it’s gotten harder to understand the journey our prospects take to find the products and services they seek.

In this session, best-selling author, John Jantsch will reveal a proven system for building the perfect customer journey – one that relies on organizing behaviors rather than simply funneling demand. One that prioritizes transformation over transaction.

While this session will present proven customer journey concepts it will also introduce participants to the “Client Success Track” – a marketing innovation that helps organizations attract ideal clients for life.


At the end of this session, you will be able:

  • Construct the perfect client journey
  • Build a plan to use content as the voice of strategy
  • Create a Client Success Track that allows you to scale with your clients