ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Rethinking the Customer Journey

John Jantsch  (Founder, Duct Tape Marketing)

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

No matter how much marketing has changed the thing that has changed the most is how people buy.

It’s gotten harder and harder to create demand for our products and services because it’s gotten harder to understand the journey our prospects take to find the products and services they seek.

In this session, best-selling author, John Jantsch will reveal a proven system for building the perfect customer journey – one that relies on organizing behaviors rather than simply funneling demand. One that prioritizes transformation over transaction.

While this session will present proven customer journey concepts it will also introduce participants to the “Client Success Track” – a marketing innovation that helps organizations attract ideal clients for life.

Takeaway

At the end of this session, you will be able:

  • Construct the perfect client journey
  • Build a plan to use content as the voice of strategy
  • Create a Client Success Track that allows you to scale with your clients



FOLLOW CONTENT MARKETING WORLD ON SOCIAL