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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Retail & eCommerce Forum

Leslie Carruthers (President, The Search Guru)

Location: Room 22

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Build and convert an audience of buyers with content marketing. Content marketing can be a valuable tool for any company in any industry. Imagine increasing your revenue by 34.7% ($3.4M USD per year) from your FAQ section alone or an 800% increase in conversion rate from organic traffic from your blog. We will go over real results from real companies to prove just how amazing content marketing can be and the results it can generate can be.

Key takeaways:

  • Top retail acquisition and CRM tactics
  • Examples of strategies that leading retailers are employing right now
  • How to identify low-hanging fruit

FULL AGENDA
10:00am - 12:00pm Content Marketing Case Studies
12:00pm - 1:00pm Lunch
1:00pm - 2:00pm What Works Best and What Doesn't in Content Marketing (survey results)
2:00pm - 2:15pm Refreshment Break
2:15pm - 3:00pm Workshop on Content Optimization: Content Planning, Competitor Analysis, Low-Hanging Opportunities

Takeaway

Key takeaways:

  • Top retail acquisition and CRM tactics
  • Examples of strategies that leading retailers are employing right now
  • How to identify low-hanging fruit