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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Real lessons in creative leadership

Adam Morgan  (Executive Creative Director, Adobe)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Creative leaders bring a unique skillset to the leadership table. But most of the chatter over the past few years has been only theory. In this session, I'll share guidance on why creative leadership is valuable for your company, how to use your creative superpower for growth, practical steps to get a seat at the table, and lessons on what to do once you have a position. Because creative leadership is not creative direction. There isn't a masters degree in creative leadership, like the MBA for CEOs. But this session is the beginning of real guidance and practical models for creative leadership.


• Get the nitty gritty details of how you can establish more creative leadership in your company.
• Learn proven models on how to give creative leadership more authority.
• And learn which business types will support more creative leadership.