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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Ellen Gerstein  (Senior Director, Digital Communications, Pfizer)

Robin Re  (VP of Marketing, Industry Dive)

Location: Grand Ballroom B

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Industry Dive

In this marketing masterclass, Industry Dive’s Robin Re (VP, Marketing) sits down with Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) to uncover how Pfizer leans into journalistic, data-driven storytelling to build trust, drive brand growth, and solidify reputation in an age of skepticism.

Takeaway

Marketers will leave with tactical advice on how to:
— Invest in the most impactful areas of audience research to enhance targeting
— Earn trust and deepen the customer relationship through content
— Handle hot topics and and break down complex issues
— Cut through red tape to produce quality content at scale that stands out from the competition



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