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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Ellen Gerstein (Senior Director, Digital Communications, Pfizer)
Robin Re (VP of Marketing, Industry Dive)
Location: Grand Ballroom B
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
In this marketing masterclass, Industry Dive’s Robin Re (VP, Marketing) sits down with Pfizer’s Ellen Gerstein (Senior Director, Digital Communications) to uncover how Pfizer leans into journalistic, data-driven storytelling to build trust, drive brand growth, and solidify reputation in an age of skepticism.
Marketers will leave with tactical advice on how to:
— Invest in the most impactful areas of audience research to enhance targeting
— Earn trust and deepen the customer relationship through content
— Handle hot topics and and break down complex issues
— Cut through red tape to produce quality content at scale that stands out from the competition
