Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Radical content minimalism in the age of AI

Karen Hesse  (CEO, 256)

Location: Room 30DE

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Beginner

Content overload is a growing problem for marketers at the pin of their collars to feed the content beast, but also for the planet. Every brand is increasing the carbon footprint of their content inventory and more and more meaningless content is being pushed out to people who are not interested and quite frankly do not care. Imagine a world where we don't use AI to make more, we use it for strategic reduction. What if less is actually the more you've been looking for? In this thought provoking session, find out how to use AI to reduce your content overload but improve your user experience. Free yourself from the burden of always having to do more and make your content leaner and greener while waving good bye to random acts of content.

Takeaway

  • Understand the direct correlation between content minimalism and user experience.
  • Discover how minimalism, combined with AI, can enhance personalization, tailoring messages that are not only concise but deeply relevant to each segment of your audience.
  • Explore how content minimalism allows for more efficient use of marketing resources, focusing efforts on high-impact content that delivers results rather than spreading resources thinly.