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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Penny Gralewski (Senior Director, Product and Portfolio Marketing, DataRobot)
Location: Room 1
Date: Thursday, September 15
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Sigh, another quote from Bill Gates or Steve Jobs? Your content marketing deserves better than the same tired citations from male leaders. Women control the majority of B2C purchases and healthcare decisions, plus a growing number of B2B buying decisions. Women are breaking barriers and glass ceilings yet are still dramatically underrepresented as authoritative sources. Improve the impact of your content by also speaking to the women in your audience. Learn creative ideas for adding relevant women's voices so that your content can better engage, motivate, and convert your audience.
- Why women's buying behaviors and engagement trends matter
- What unconscious bias may be lurking in your content
- How to find and validate women's quotes and research
- When to convince leadership or clients that it's time to add women's voices
