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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Quote a Woman: Adding Women's Voices to Your Content Marketing

Penny Gralewski  (Senior Director, Product and Portfolio Marketing, DataRobot)

Location: Room 24

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Sigh, another quote from Bill Gates or Steve Jobs? Your content marketing deserves better than the same tired citations from male leaders. Women control the majority of B2C purchases and healthcare decisions, plus a growing number of B2B buying decisions. Women are breaking barriers and glass ceilings yet are still dramatically underrepresented as authoritative sources. Improve the impact of your content by also speaking to the women in your audience. Learn creative ideas for adding relevant women's voices so that your content can better engage, motivate, and convert your audience.

Takeaway

- Why women's buying behaviors and engagement trends matter
- What unconscious bias may be lurking in your content
- How to find and validate women's quotes and research
- When to convince leadership or clients that it's time to add women's voices



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