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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

QR Codes Shaping Trends in 2022

Toby Gabriner  (CEO, Bitly)

Location: Grand Ballroom B

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

QR codes are everywhere. Initially garnering some hype and traction in the EU and Asia prior to 2020, QR code usage has since exploded thanks to the pandemic. In fact, Bitly has seen a whopping 750% adoption in QR Code usage in the past 18 months. What started as a critical need to make contactless connections, has become embedded in the way brands and businesses connect with customers, and a way to deliver personalized experiences - everything from real estate open houses to Covid test check-ins to wireless access in your hotel room. In this session, QR Code Generator (now part of Bitly) uncovers the emerging trends of 2022 and the breakthrough ways their 350K+ global customers are building them into their marketing strategy.


- Learn what QR code trends are dominating the global marketing industry - See which industries are leading the way in adoption - See real examples of the new and innovative ways influencers, brands & businesses are leveraging QR codes to create personalized content experiences - Get ideas on how to get the edge over their competition by building QR codes into their brand and marketing strategies