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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Purpose-driven Link Building: A Potent SEO Strategy for 2022 and Beyond

Dale Bertrand  (Content and SEO Strategist, Fire&Spark)

Location: Room 26

Date: Thursday, September 30

Time: 2:00 pm - 2:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Track Sponsor

Link building is still the most powerful SEO tactic marketers can deploy to boost rankings and traffic. But, link building tactics that once delivered authority and rankings are losing their effectiveness in 2021. Strategies based on big-budget content, spammy email outreach and the kindness of strangers no longer delivers ROI -- and paying for links can trigger Google penalties. There is a more powerful approach: purpose-driven link building! Generating content that authentically leverages your brand to connect with like-minded influencers is winning backlinking strategy for 2022. This tactic can work for any B2B and B2C brand. Join 15-year link building veteran Dale Bertrand as he walks you through his playbook for developing potent purpose-driven link building campaigns that generate backlinks and grow organic traffic while doing good in the world.


  • How any brand can develop a purpose-driven campaign
  • Why purpose-driven link building is so powerful and why it works
  • Leveraging your brand to develop an authentic purpose-driven link building campaign
  • How to connect with like-minded organizations and influencers without paying "rate card"