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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Christoph Trappe (Chief Content Officer, AC Business Media)

Patrick Lynch (Vice President, CFE Technology)

Jeff Herrmann (CEO, The Business Journal)

Location: Room 4

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing techniques are a natural extension to growing and engaging the audiences you already have. Content marketing is more than launching a blog, writing social posts, and sharing stories. It can and should be a strategic part of your business plan as a publisher as well.

In this interactive workshop you'll learn how to:

  • Use personas in publishing
  • Grow audiences through rapid-response news coverage and SEO best practices
  • Drive the Create Once, Publish Everywhere distribution method
  • Monetize your audiences in new ways

FULL AGENDA:
10:00-11:00am - How to Use Content Marketing to Drive Your Editorial Team Performance - Christoph Trappe
11:00-12:00pm - Case Study: How CFE Media & Technology Combines Content Strategy, Audience Knowledge, and Marketing Technologies to Grow Content Marketing Revenue - Patrick Lynch
12:00-1:00 - Lunch
1:00-2:00 - Revenue Diversification Strategies: "Atomize to Monetize" and "Educate to Dominate" - Jeff Herrmann
2:00-2:15- Break
2:15-3:00 - Panel and Wrap-Up

Takeaway

In this interactive workshop you'll learn how to:

  • Use personas in publishing
  • Grow audiences through rapid-response news coverage and SEO best practices
  • Drive the Create Once, Publish Everywhere distribution method
  • Monetize your audiences in new ways