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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Christoph Trappe (Chief Content Engagement Director, Stamats Business Media)

Gerrit Klein (CEO, Ebner Publishing International, Inc., New York)

Jeff Herrmann (CEO, The Business Journal)

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing techniques are a natural extension to growing and engaging the audiences you already have. Content marketing is more than launching a blog, writing social posts, and sharing stories. It can and should be a strategic part of your business plan as a publisher as well.


In this interactive workshop you'll learn how to:

  • Use personas in publishing.
  • Grow audiences through rapid-response news coverage and SEO best practices.
  • Drive the Create Once, Publish Everywhere distribution method.
  • Monetize your audiences in new ways.