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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Michael Bonfils (Global Managing Director, SEM International)
Location: Room 4
Date: Wednesday, September 29
Time: 11:00am - 11:30am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Global Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
In this creative session, Michael Bonfils demonstrates how you can use psychological behavior signals to understand how your global audiences respond to different forms of content. He utilizes a clever way of classifying cultures in four unique traits, then shows how to develop content around those traits. Using both examples and a proven client case study to demonstrate results.
The topic is fun, not only do you learn about yourself and what traits are unique to you, the session is thought provoking and useful for creating new forms of culturally sensitive content and creative content for advertising.