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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Psychological Profiling for Better Global Content Creation

Michael Bonfils  (Global Managing Director, SEM International)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this creative session, Michael Bonfils demonstrates how you can use psychological behavior signals to understand how your global audiences respond to different forms of content. He utilizes a clever way of classifying cultures in four unique traits, then shows how to develop content around those traits. Using both examples and a proven client case study to demonstrate results.
The topic is fun, not only do you learn about yourself and what traits are unique to you, the session is thought provoking and useful for creating new forms of culturally sensitive content and creative content for advertising.

Takeaway

  • Find ways to align customer persona's with psychological traits
  • Develop trait classifications on a country by country model
  • Prepare new creative (content and advertising) based on your customers psychological profiles



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