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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Prove It: Using Content as Evidence of Your Most Important Claims

Melanie Deziel  (Director of Content, Foundation)

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

In a court of law, we're required to provide evidence for our claims, but in marketing we don't always share adequate proof that validates the claims we make. Content can be the perfect antidote to the "because I said so" claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.

Takeaway

  • Understand the importance of using content as evidence for marketing claims
  • Know the types of marketing and business claims that need the most evidence
  • How to use the three types of evidential content in your marketing



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