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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Profitable Multi-Cultural Marketing – How to Increase Sales Using Diversified Resources to Infuse Authenticity Into Your Campaigns

Wil Hart (COO, Smart Simple Marketing)

Sydni Craig-Hart (CEO, Smart Simple Marketing)

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Diversity. It's not just the latest buzzword. "One size fits" all marketing messages simply don't work - especially when you're marketing to small businesses. So what's a busy content marketer to do, when perhaps you've never had a small business, you're trying to craft campaigns that engage the masses but still feel personal, and you've got limited time frames and budgets to work with? The answer is simple - diversify your team!

Join Sydni Craig-Hart, CEO of the award-winning digital content marketing agency Smart Simple Marketing, along with her business partner, Wil Hart, COO, as they teach you how to infuse a new level of authenticity into your marketing campaigns, drive demand and increase sales by leveraging education-based marketing to connect with diverse audiences. They'll dissect powerful case studies from Facebook, Google, and LinkedIn to surface pragmatic strategies you can implement immediately into your campaigns.

Takeaway

* The latest insights on how to increase your revenue by selling to minority-owned businesses and women-owned businesses - the two fastest growing market segments in the United States
* What's working now - Strategies to help your team embrace the opportunities available in multi-cultural marketing
* How to deploy simple "quick win" projects that are guaranteed to generate an ROI and help you meet your goal