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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

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Professional Services Forum

Jonathan Kranz  (Principal, Kranz Communications)

Location: Room 6

Date: Friday, September 16

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

The Professional Services Forum concentrates on developing a content strategy that emphasizes the quality of the client relationship.

Takeaway

  1. How to create competitive distinction by focusing on qualities of the firm/client relationship
  2. Demonstrating real empathy to genuine client concerns
  3. Applying stories to your firm's advantage
  4. Plus specific tactics/techniques for fulfilling your strategy



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