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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Professional Services Forum

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you — will our relationship be energizing or enervating?

In the Professional Services Forum, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:

  • A “voice” for your brand/organization that reflects your service personality
  • Tips, hints, and secrets for translating that voice into content
  • Ttactics that help you build the relationships you want
  • Skills for applying your service personality into specific content tactics



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