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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Professional Services Forum

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you — will our relationship be energizing or enervating?

In the Professional Services Forum, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:

  • A “voice” for your brand/organization that reflects your service personality
  • Tips, hints, and secrets for translating that voice into content
  • Ttactics that help you build the relationships you want
  • Skills for applying your service personality into specific content tactics

10:00am - 10:10am Introduction
10:10am - 11:00am Showing Empathy & Understanding
11:00am - 12:15pm Making Emotional Connections
12:15pm - 12:45pm Lunch
12:45pm - 1:30pm Celebrating Your Difference
1:30pm - 2:15pm Making Your Case
2:15pm - 2:45pm Practical Planning
2:45pm - 3:00pm Wrap-Up