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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Professional Services Forum

Jonathan Kranz  (Principal, Kranz Communications)

Date: Friday, October 16

Time: 8:00am - 9:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you — will our relationship be energizing or enervating?

In the Professional Services Forum, you’ll learn how to create content that builds connections between you and your audience, including tactics (with real-life examples) that:

  • Demonstrate deep empathy and understanding
  • Communicate urgency that stimulates action
  • Challenge conventions to create distinctions
  • Reinforce your case studies for greater impact
  • BONUS: A “secret lesson” from the pages of Playboy magazine



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