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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Professional Services Forum

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you — will our relationship be energizing or enervating?

In the Professional Services Forum, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:

  • A “voice” for your brand/organization that reflects your service personality
  • Tips, hints, and secrets for translating that voice into content
  • Ttactics that help you build the relationships you want
  • Skills for applying your service personality into specific content tactics

10:00am - 10:10am Introduction
10:10am - 11:00am Showing Empathy & Understanding
11:00am - 12:15pm Making Emotional Connections
12:15pm - 12:45pm Lunch
12:45pm - 1:30pm Celebrating Your Difference
1:30pm - 2:15pm Making Your Case
2:15pm - 2:45pm Practical Planning
2:45pm - 3:00pm Wrap-Up