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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Professional Services Forum

Jonathan Kranz (Principal, Kranz Communications)

Date: Friday, September 6

Time: 10:00am - 3:00pm

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

Jonathan Kranz, Principal, Kranz Communications and Author, Writing Copy for Dummies @jonkranz

All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you—will our relationship be energizing or enervating?

In the Professional Services Lab, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:

  • A “voice” for your brand/organization that reflects your service personality
  • Tips, hints and secrets for translating that voice into content
  • Identifying tactics that help you build the relationships you want
  • Skills for applying your service personality into specific content tactics