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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Product Descriptions Matter! How to Create Unique Product Descriptions at Scale

Candace Ward  (e-commerce Senior Planner, Aftersales Parts & Accessories Online, Nissan Motor Corporation)

Haley Collins  (Director of Operations + Content, GPO)

Location: Room 24

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

When you're an ecommerce brand with thousands of specialized SKUs, is creating unique product descriptions even worth it? How can you efficiently create product descriptions at that scale? Nissan developed a strategy to crank out thousands of unique, quality product descriptions for their OEM parts in less than a year.

Learn why unique product descriptions matter to customers (AND search engines) and how your ecommerce brand can efficiently create unique product descriptions using the data you already have!


1. Use data to help scale your content writing process
2. Strategic partners can help you write and publish product descriptions
3. Empty product descriptions can hurt your brand! Unique product descriptions help consumers understand what you're offering
4. Product descriptions help search engines like Google display your product organically for relevant queries