Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Product Descriptions Matter! How to Create Unique Product Descriptions at Scale

Candace Ward  (e-commerce Senior Planner, Aftersales Parts & Accessories Online, Nissan Motor Corporation)

Haley Collins  (Director of Operations + Content, GPO)

Location: Room 1

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

When you're an ecommerce brand with thousands of specialized SKUs, is creating unique product descriptions even worth it? How can you efficiently create product descriptions at that scale? Nissan developed a strategy to crank out thousands of unique, quality product descriptions for their OEM parts in less than a year.

Learn why unique product descriptions matter to customers (AND search engines) and how your ecommerce brand can efficiently create unique product descriptions using the data you already have!


1. Use data to help scale your content writing process
2. Strategic partners can help you write and publish product descriptions
3. Empty product descriptions can hurt your brand! Unique product descriptions help consumers understand what you're offering
4. Product descriptions help search engines like Google display your product organically for relevant queries