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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Privacy Policies, Terms of Service, and Legal – That's Content Too!

Ruth Carter, Esq.  (Evil Genius, Geek Law Firm)

Location: Grand Ballroom B

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

If you think these documents are bland and boring, you're doing it wrong, and missing out on opportunities to connect with your audience. Learn about the must-have provisions you need to comply with the numerous laws that hang over all of our heads, but also how to customize them to reflect your company's values and personality. It's your legal team's job to give you the minimum requirements, and your job to weave and layer content throughout these legal bare bones to create a memorable experience for your audience.


Overview of the non-negotiable must-have terms for your privacy policy and terms of service.
Creative way to incorporate your company's voice and style into these required terms.
Real-life examples of companies doing this well.
How to apply your company's voice, style, and values to your customer contract templates (assuming it's a 45-minute session)