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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Pressure Test Your Message

Tamsen Webster  (Founder and Chief Idea Whisperer, Find the Red Thread)

Date: Wednesday, October 14

Time: 1:30pm - 2:00pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

Now, more than ever, it's important for your organization's message to be heard. But is it strong enough to withstand whatever is thrown at it? Is it strong enough to stand out from the crowd? Join 20+ year message strategist Tamsen Webster as she walks through strategies and the key measurements you can take to test if your message is built to last.


In this session you’ll be able to:
  • Understand the difference between your message and your idea
  • Identify key metrics to help your message stand out
  • Test the strength of your message
  • Develop the story people will tell themselves about your message