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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Garrett Law (Chief Strategy Officer, Attention Span Media)
Jen Compton (VP of Innovation & Brand, TD Garden & Delaware North)
Location: Room 6
Date: Wednesday, September 14
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Executive
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Most large corporations have access to deep research on the emerging technologies that will change their respective industries and impact society. Corporate research is comprised of for-hire management and strategy consulting firms, academic partnerships, in-house think-tanks, innovation hubs/centers and industrial research labs.
To transform research results into meaningful thought leadership vehicles it is crucial for content marketers to ensure senior leadership can clearly articulate the learnings and properly socialize it both throughout the company and externally, or else the risk is that whatever they learn will be lost in bureaucracy or misapplied.
High-value in-depth quantitative and qualitative research isn't easily distilled into a collection of AB-tested headlines on an Excel spreadsheet; it deserves to be interpreted and packaged by world-class tech and science journalists, technologists, futurists, designers, and strategists. This session will share how to use deep research/help content marketers become more sophisticated and participative in the process.
• Learn how to take a journalistic approach when it comes to research
• How to conceive (and get funding for) big ambitious research projects
• How to interpret the results from deep research projects to secure earned media