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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Predicting the Future for Fun and Profit!

Garrett Law  (Chief Strategy Officer, Attention Span Media)

Todd Merry  (Chief Marketing Officer, Delaware North)

Location: Room 6

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Most large corporations have access to deep research on the emerging technologies that will change their respective industries and impact society. Corporate research is comprised of for-hire management and strategy consulting firms, academic partnerships, in-house think-tanks, innovation hubs/centers and industrial research labs.

To transform research results into meaningful thought leadership vehicles it is crucial for content marketers to ensure senior leadership can clearly articulate the learnings and properly socialize it both throughout the company and externally, or else the risk is that whatever they learn will be lost in bureaucracy or misapplied.

High-value in-depth quantitative and qualitative research isn't easily distilled into a collection of AB-tested headlines on an Excel spreadsheet; it deserves to be interpreted and packaged by world-class tech and science journalists, technologists, futurists, designers, and strategists. This session will share how to use deep research/help content marketers become more sophisticated and participative in the process.

Takeaway

• Learn how to take a journalistic approach when it comes to research

• How to conceive (and get funding for) big ambitious research projects

• How to interpret the results from deep research projects to secure earned media



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