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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Podcasting: A Multichannel Goldmine for Thoughtfully Repurposed Content

Chris Luecke  (Account Executive, Rockwell Automation)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

By now you've probably considered adding a podcast to your content strategy, or maybe you already have one within your content repertoire. But, are you leveraging it to the fullest and using it to reach audiences beyond Apple Podcasts and Spotify?

This session will teach you how you can turn a long-form audio podcast (20 minutes or longer) into a goldmine of highly-sharable audio, visual, and written content across multiple platforms, allowing you to meet your audience wherever they are spending their time.

In this session, you'll learn how every podcast you record can be turned into:
• A long-form audio podcast
• A full-length video recording of the interview
• Short-form videos and audiograms that can be shared on social media
• Blog posts
• Image quotes, audiograms, and other multimedia that can be leveraged across existing and emerging platforms

Session speaker Chris Luecke is the host of multiple podcasts – including the B2B-focused industry show Manufacturing Happy Hour as well as the international craft beer podcast Pubcast Worldwide – and will be sharing the specific tactics & tools he has used for 3+ years to reach audiences on social media, YouTube, and every podcasting platform.

Takeaway

At the end of this session, attendees will walk away with:

  • Stories, proven strategies, and anecdotal advice for leveraging a podcast that receives over 1000+ downloads from your ideal audience/customer, while making over 40,000 impressions on other social media platforms utilizing repurposed video, graphics, and written content.
  • Specific tools you can leverage to repurpose audio and video content, including Canva, Wavve, and services like Content 10x.
  • An e-book outlining all tools & strategies outlined in the presentation.



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