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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Chris Luecke (Account Executive, Rockwell Automation)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
By now you've probably considered adding a podcast to your content strategy, or maybe you already have one within your content repertoire. But, are you leveraging it to the fullest and using it to reach audiences beyond Apple Podcasts and Spotify?
This session will teach you how you can turn a long-form audio podcast (20 minutes or longer) into a goldmine of highly-sharable audio, visual, and written content across multiple platforms, allowing you to meet your audience wherever they are spending their time.
In this session, you'll learn how every podcast you record can be turned into:
• A long-form audio podcast
• A full-length video recording of the interview
• Short-form videos and audiograms that can be shared on social media
• Blog posts
• Image quotes, audiograms, and other multimedia that can be leveraged across existing and emerging platforms
Session speaker Chris Luecke is the host of multiple podcasts – including the B2B-focused industry show Manufacturing Happy Hour as well as the international craft beer podcast Pubcast Worldwide – and will be sharing the specific tactics & tools he has used for 3+ years to reach audiences on social media, YouTube, and every podcasting platform.
At the end of this session, attendees will walk away with: