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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence

Paul Roetzer  (Founder & CEO, Marketing AI Institute)

Location: Room 3

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How do you get started with marketing artificial intelligence?

The short answer is quick-win pilot projects with narrowly defined marketing use cases and high probabilities of success. That's how you build executive support for the longer-term vision and transformation.

From audience targeting to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.

Piloting AI goes beyond the splashy headlines and buzzwords. In this session, Founder and CEO of the Marketing AI Institute, Paul Roetzer, will share a practical framework that makes AI approachable and actionable for marketers.


You'll come away with:

A clear understanding of marketing AI.
Tips on how to identify quick-win pilot projects.
Steps to solve marketing challenges more efficiently.