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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Personalizing Your Web2 Experiences, Readying Your Brand for Web3

Tim Hayden  (CEO, Brain+Trust)

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Blockchain reality and digital currency are two emerging factors that will forever alter content marketing. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google will bring "death to the cookie." All of this comes down to balancing how you manage first-party and third-party data through your current marketing tools and media efforts. Let's discuss how to leverage data, machine learning, and what matters most to ensure you are future-ready.

Takeaway

- Review how Big Tech and legislation is changing the rules of data governance and media
- How to capitalize on what is challenging your access to customer insights and content performance
- What to look for in a customer data platform (CDP) and other data storage needs
- How to leverage data you have today, for Web3 tomorrow (NFTs, blockchain... )



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