Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

Ardath Albee (CEO, Marketing Interactions Inc.)

Location: Hope Ballroom A-C

Date: Wednesday, September 4

Time: 3:05pm - 3:50pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Personalization is a huge opportunity for marketers to build trusted relationships that increase customer lifetime value and reduce churn. But it’s also a balancing act that’s hard to achieve consistently. Demand generation marketers must address the entire life cycle — from pre-sale to post-sale to advocacy — but doing so successfully means making adjustments as the customer relationship evolves.

In this session, you’ll dive into how personalization can be applied to create deeper engagement that drives initial purchase decisions and convinces your customers to stick with you over time, driving revenue and growth.

Takeaway

You’ll learn how to:

  • Find the balance between creepy and compelling that activates intent and builds loyalty
  • Use personas to create context that resonates at every stage of the life cycle
  • Apply a conversational approach to earn retention and account expansion