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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

Andrea Fryrear  (Agile Marketing Coach, Cofounder, AgileSherpas)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

All marketers understand the need to be faster and more adaptive. Going Agile seems like an obvious solution, so why isn’t every marketing team an Agile marketing team? What if the very things we’re trying to fix -- our projects -- are the things that are holding us back? Join Agile marketing pioneer and 15-year digital marketer Andrea Fryrear as she reveals the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing agility.

Takeaway

By the end of this dynamic session, you’ll be able to:

  • Avoid the common but deadly approach to pilots that can doom your Agile efforts before they start
  • Build persistent Agile teams who deliver the four key benefits of Agile
  • Map your journey from zero to Agile, starting with your first dedicated Agile team and scaling as far as you need to go



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